Hi, I'm Saleh. I design experiences worth trusting.

My path into design started in 2013 in Mukalla, my hometown. I joined a small three-week local workshop to learn frontend development, where I started with HTML, CSS, and a little JavaScript. For about a year, I built simple websites and kept improving them through code.

That experience taught me how digital products are built. But it also showed me something important: a working page can still feel confusing, slow, or incomplete when the experience behind it is not clear.

At the time, I did not have the language for it. Later, I understood that the missing layer was user experience.

Once I opened Adobe Photoshop, I was hooked. I spent long hours experimenting, sketching ideas, and turning rough concepts into visual interfaces. Over time, tools like Photoshop, InVision, After Effects, and later Sketch shaped how I thought about interaction, motion, structure, and usability.

Those early years built my foundation. They taught me to combine logic with emotion, and to care about how a product feels, not only how it works.

More than 11 years later, I have designed products for global and regional companies across banking, open banking, marketplaces, healthtech, construction tech, and Arabic-first platforms. Many of these products are live today and used by thousands of customers across the region.

My process is sharper now. My standards are higher. But the part that still drives me is the same: creating digital experiences that feel clear, useful, and worth trusting.