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Writing

Notes on building products that people trust.

Four pieces on the questions I keep returning to after eleven years in regulated products: where AI actually helps, what evidence beats opinion, and why the decision behind a screen matters more than the screen.

01AI Workflow2 min read

Adding AI is easy. Earning trust is the real work

I have seen teams add AI, OCR, or automation into a workflow and expect users to welcome it immediately.

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02UX Research1 min read

One step was quietly killing our signup flow

A few weeks ago, I was reviewing a signup journey for a B2B financing product.

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03Product Design1 min read

I spent years designing flows. Now I understand the decisions behind them

One habit has helped me a lot:

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04AI Workflow1 min read

I rarely use the AI output as the final design

I have been using Claude Code for months to explore multiple design directions directly in Figma through MCP.

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If any of this matches a problem you are sitting with, the fastest way in is a short conversation.

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