Case studies that turned complex products into measurable outcomes.
A focused collection of fintech, onboarding, AI workflow, RTL SaaS, marketplace, and design system work, built around clarity, trust, and business impact.
- Fintech & Open Banking
- Conversion & Onboarding
- Arabic-first / RTL
- AI Product Workflows
Start here if you only have 3 minutes.
These three case studies show the clearest version of how I think: trust in regulated products, measurable conversion improvement, and AI interaction design that goes beyond static screens.
Designing trust at the most sensitive moment in open banking.
A white-label consent journey for account connection, rebuilt to reduce uncertainty, improve user trust, and scale across partner banks in the GCC.
Senior Product Designer
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A single removed field changed the economics of signup.
A B2B procurement platform was silently losing most users during registration. By moving friction to the right moment, signup completion increased from 1.6% to 8.2%.
Product Lead / UX Strategy / Onboarding Design
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An AI banking interface that answers with visuals, not walls of text.
A self-initiated AI banking experience designed and coded in Vanilla JS to explore how financial insight should feel: fast, visual, conversational, and useful.
Product thinking / Interaction design / Front-end prototype
Read case studyWhat teams usually hire me to fix.
- Complex onboarding flows that lose users silently
- Regulated fintech journeys where trust and compliance matter
- Arabic-first and RTL products that cannot be treated as translated English screens
- B2B dashboards, workflows, approvals, and operational tools
- AI product experiences that need to feel useful, not gimmicky
- Design systems that speed up delivery without flattening the brand
Cars24 / VAS Redesign
A redesign of the value-added services journey, moving from a late linear upsell to a more flexible experience based on how the best salespeople actually sold.
Automotive Marketplace E-commerce Application
A mobile-first buying and selling experience for cars, balancing trust, inventory, financing, and decision confidence.
Repair-shops Management System
An Arabic-first SaaS product for repair-shop operations, designed around daily workflows, service status, customers, and operational clarity.
Sumaya 369 Website
A mobile-first Arabic commerce experience where personal brand, content, subscriptions, payments, taxes, and offers had to live on the same screen without collapsing the experience.
Meddy Healthcare Project
A healthcare experience designed around two sides of trust: patients who hesitate to book online, and clinics cautious about public ratings and reputation.
Dashboard Designs
A collection of dashboard and admin interfaces where the core challenge was deciding which number deserves attention first.
Interaction Designs
Selected interaction design explorations focused on motion, transitions, state changes, and making complex flows feel lighter.
Choose based on what you need.
Need this kind of product thinking on your team?
I help teams simplify complex products, improve critical flows, and ship experiences that users can actually complete.