I turn complex products into flows people actually finish.

I had the pleasure of working with Saleh at Tarabut, where he brought deep knowledge of the Middle Eastern market and a rare ability to quickly grasp the nuances of diverse industries, from e-commerce and high-value retail to financial services. He has an exceptional talent for translating complex business needs and customer behaviors into intuitive, effective UX and designs. Any team in Riyadh would be lucky to have him.

Nino Ocampo

Chief Product Officer at Tarabut

Open Banking

Saleh is a fantastic designer who always puts the product experience first. He is detail-oriented and genuinely curious about the business problems behind the work, which means his designs are not just intuitive but also make a real impact. Beyond his technical expertise, Saleh is highly collaborative, open to feedback, and consistently seeks opportunities to improve the product experience. Any team would be lucky to have him.

Nidhi Bhattacharya

Head of Data Product at Tarabut

Tarabut

I had the pleasure of working with Saleh at Tarabut. He is a fantastic designer, always asking the right questions and truly thinking about the product experience. He is incredibly receptive to feedback and constantly seeks to improve. He would be a valuable asset to any team.

Keerthana Lakshmanan

Head of Design at Tarabut

Now at Cercli, ex-Revolut, ex-Tabby

I brought Saleh in to work on a complex app design project for a high-profile bank brand in UAE. His role was to bring UX research and design expertise to a team that was lacking it. Saleh quickly became a very valuable addition, bringing a great amount of rigour, experience design knowledge, research methodology and understanding of user behaviour to the team. He was a great foil for some of our more radical thinking but also sought to challenge the norm in places too. All in all, he was a great asset to the team and the project.

Dan Wilkinson

Creative Director at Horizontal

UAE

Saleh is a great designer to work with. He is very thoughtful about how he approaches problems and is quick to come up with solutions. He has a great understanding of UX principles that helped him make simple and subtle UI. He always ensured whatever we are building truly solved user needs. It was a pleasure to work with Saleh. He redesigned every aspect of our product that led to massive improvements across engagement and core metrics.

Haris Alghadi

VP of Product at Calo

Former CEO at Meddy

Saleh is a REAL Innovator. Beside his great skills in UX and Design, he demonstrates a great team spirit where he cares about the whole project, not only himself. He always looks for ways to push his fellows and support them in their tasks, even if it is not his own area. He always goes 10x extra miles with his duty and delivers as promised. He has a creative mindset, complex problem solving skills, and is a great presenter. I highly recommend this REAL Designer for any complex project.

Mohammed Alibrahim

Innovation Catalyst

Strategic Innovation & Growth Advisor

During our time together at Winfooz, Saleh was handling design for multiple features on our 3 platforms: web, android and iOS. He came into a company that had no in-house designers and had a considerably long queue of designs that needed to be delivered. Normally, this would scare any new joiner. But not Saleh. He took on the job, he delivered designs right, left and center, quickly and with a nice quality. He was the true definition of can work under pressure. On a personal level, Saleh is a really kind person. A breeze to deal with. No complications and no bad temper.

Sary Al-Assad

Sr. Manager at Expedia

Former Technology Lead at Winfooz

Saleh is an excellent designer. He is very passionate about his work and has a very high versatility and resilience to doing large amounts of work under many verticals. Even though he came from a background of Mobile Application design he was able to translate his skills to Web Application design under a lot of pressure and the everlasting stress of a growing startup. Was very happy to work with Saleh.

Yasser Elsayed

Software Engineer at Scale AI

Scale AI