Working Together
I redesigned onboarding. Signup completion grew nearly fivefold.
I'm Saleh, a product designer who builds, not just draws. I work with founders from diagnosis to launch to measurement, remotely, on Gulf time. If you want a partner rather than a pair of hands, this page answers it in two minutes.
- Timezone
- AST (GMT+3), same clock as Riyadh
- Contracting
- RemotePass, Payoneer, or direct B2B
- Payments
- USD or SAR invoicing
- On-site
- Available for planned kickoffs & key workshops
Results, not claims.
Three real cases, each measured before and after:
- +398%signup conversion, B2B fintechFrom 1.6% to 8.2% after the landing-page and signup redesign launched together. The later period relied on organic growth, without advertising.Read the case →
- +27%open banking consent completionOne white-label experience for every bank, in Arabic and English. 77% of testers preferred the new bank selection.Read the case →
- +11%margin uplift after launchA linear buying journey rebuilt as a non-linear one. Attach rate up 1.2%, validated in an A/B test.Read the case →
What a founder gets.
Not a file handoff. A partner who shares the question: will this product work?
- I start with data, not Figma. Funnel and research first, so I know what makes people leave before I draw a screen.
- I design, build and measure. Product specs, design, dev handoff, and the products I ship myself today (Sila, Maqasi and Wamd, live on the App Store and Google Play).
- Arabic is native, not translated. RTL is my default canvas. The difference between translated and native design shows in the first usability test.
- Flexible on the shape of the deal. A fixed-scope audit or sprint, a contract, or co-building an idea that deserves it. Tell me what you need and I'll say honestly if I'm the fit.
Ways to work together.
Pick the smallest step that answers your question. Each one can grow into the next.
- UX audit & conversion review. A focused look at one journey that is leaking users, with a prioritized list of fixes.
- Product strategy & design sprint. One to two weeks to test the idea, the scope of the first version and a clickable prototype.
- End-to-end MVP & launch. Design, AI-assisted build, store release and what to improve after launch.
- Embedded product design. I join your team on a workflow or a broader partnership, on contract.
Remote, solved in three lines.
- Daily live overlap. Available across Gulf and European hours for calls and reviews.
- Async by default. Loom walkthroughs and written decisions, so your team never waits on a meeting.
- Your tools, not mine. Figma, FigJam, Miro, Slack, Notion, Jira.
Start in three steps.
- A 30-minute call. You tell me what you're building and where it's stuck. I tell you honestly whether I'm the right fit.
- Scope and contract. RemotePass, direct B2B, or Payoneer. Days, not weeks. NDAs welcome.
- A first agreed deliverable. We define one concrete output for the first weeks, so the work is measurable from day one.
What founders usually ask.
Have you actually worked with GCC companies remotely?
For a decade. Open banking consent flows for Tarabut (Bahrain/KSA), marketplace design for BUILTOP (KSA), automotive e-commerce for Cars24 Arabia. Sometimes on-site for a few months, mostly fully remote, always with measurable outcomes in my case studies.
Do you actually build, or only design?
I build. A B2B fintech platform from scratch (Pay Later, wallet, vendor portal, dashboards, PRDs), plus my own live products. I direct the AI and design tools myself and own the result.
I only have an idea and a small budget. Is this for me?
Maybe. Tell me your stage and constraints. I'd rather propose a smaller scope that fits than sell you the wrong one.
What about confidentiality and regulated products?
Comfortable with NDAs and the documentation discipline regulated products (SAMA, CBB) demand: written specs and audit-ready decision trails.
Tell me what you're building.
Before we talk contracts, I want to hear the problem. I reply within one working day.